The video was uploaded to YouTube on the May 22, 2007, and it seems that high-speed mobile broadband, together with the widespread adoption of smartphones and tablets, has resulted in a big shift towards video-consumption on the move. Almost three quarters (73.5%) of all ‘Charlie Bit My Finger’ views in 2012 came from mobile devices, compared to just 45.2% in 2011 and 22.4% in 2010.
Of the new project Damian Collier, founder and CEO of Viral Spiral, said: “We’re delighted that the ‘Charlie Bit My Finger’ clip has now reached the half a billion views milestone – it’s amazing to see how popular this video has become in every corner of the globe. It's a household name, and turning into a true 'brand'. We look forward to working with the boys and their family as well as Rightster, on this exciting new venture.”
That's right, Charlie and his chompers. The meme video "Charlie bit my finger – again!" is one of the most viral videos the world has ever known and for some reason, this idiotic blend of cute kids, torturous pain, and broken childish English has the internet longevity to still claim 3rd place on YouTube's most viewed videos of all time, despite the fact that it has been around for over two years.
The original video was uploaded to YouTube on the 22 May 2007 and has since attracted audiences worldwide with the USA, Mexico, UK, Canada, Germany, Brazil, Australia and most recently, Saudi Arabia all having featured in the top 5 list of countries generating the most views each year. There have also been 103 views from the Vatican City and three views from Tokelau, a territory of New Zealand with a population of approximately 1,400 inhabitants.
The first three pilot videos titled “Biting News”, “King of the Week” and “Charlie Bites…Toys” were produced by Viral Studios, a division of management and marketing company Viral Spiral, in conjunction with online video distribution, marketing and monetisation specialist Rightster. The series showcases a selection of lighthearted viral videos from around the web, together with a review of a remote controlled Lamborghini toy car.